Sport for All? Insight into stratification and compensation mechanisms of sporting activity in the 27 European Union member states

Physical activity is an important public health issue and the benefits of an active lifestyle in relation to well-being and health have been strongly emphasised in recent years in Europe, as well as in most parts of the world. However, previous research has shown that physical activity within Europe and its member states is stratified. The present article gains insight into: (1) the geographical stratification; and (2) the social stratification of physical activity in the 27 European Union member states in 2005. Special attention is given to sporting activity in comparison to other forms of physical activity (transport, occupation and household). By doing this we intend to develop a picture of physical activity, in particular sporting activity, within the European Union. In addition, we want to verify whether low sporting activity levels are counterbalanced by other pieces of the total 'menu of physical activities'. Based on Eurobarometer data from 2005 (N=26,688), bivariate analyses show that 4 out of 10 Europeans are not exposed to sporting activity. Moreover, particular subgroups of non-sportive citizens could be distinguished: South and East Europeans, and women, the elderly, individuals with a lower educational level and rural citizens. Our hypothesis that these groups would compensate for their non-sporting activity by being physically active in other domains could only be confirmed for women and rural citizens, in particular with regard to household physical activity. To understand the underlying structure of these possible compensation mechanisms, additional quantitative and qualitative research is needed. Nevertheless, because of societal trends towards an inactive society, the role of sporting activity will be increasingly important in the future for all inactive subgroups. For this purpose, not only should necessary resources and key stakeholders be identified, but also more importantly the social and environmental barriers for sporting activity need to be addressed

Vlaanderen binnen het Europese sportlandschap: een crossnationale analyse van sportbeoefening in de Europese Unie

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Expenditures on Sport Apparel: Creating Consumer Profiles through Interval Regression Modelling

Using a heterodox theoretical approach, this article presents sport consumer profiles based on socio-demographic and sport-related lifestyle characteristics. Sport apparel is operationalized as a categorical, hierarchical variable. Given the censored nature of the dependent variable, a two step Heckman-type approach with an interval regression model was used. Data were obtained from a cross-sectional sample of adults in Flanders, Belgium (N=1355). The results indicate that the decision to spend money on sport clothing and shoes is mainly determined by sport-related lifestyle characteristics, confirming the emerging importance of lifestyle in understanding the decision to consume material goods. However, the variability in the amount of money spent on sport apparel is explained by both socio-demographic variables and sport-related lifestyle characteristics. Consequently, both socio-demographic and lifestyle variables are used in the interval regression models, which is introduced as a novel technique to create consumer profiles. These profiles assist sporting goods marketers in refining their strategies to reach specific target markets

A Financial Management Tool for Sport Federations

Purpose- The purpose of this study is to develop a tool to manage financial performance of sport federations. It stimulates thinking about the necessity for non-profit sport organisations to develop financial performance measures and management to survive and/or to grow. Design/methodology/approach- Adapting the Ritchie and Kolodinsky model of factor analysis through financial ratios in the sport federation context, the paper develops a framework for financial performance measurement of sport federations in Belgium for the years 2001 through 2006. Findings- Based on a principal component analysis, six financial performance-related categories were constructed, i.e.: public funds dependence; financial balance; attraction of resources; financial budget; member services investment and elite services investment. They form the basis of a dynamic strategic management tool where financial categories are related to each other. Research limitations/implications- The financial management tool can be a starting point for further organisational (performance) research. Differences and similarities between countries (e.g., sport policy priorities) and sport organisations (e.g., sport profiles) could be better investigated through this financial performance framework. Practical implications- The tool developed should help strategic volunteers and managers of sport federations to take strategic decision relying on financial information in order to pilot their organisation and to communicate with their stakeholders. Originality/value- Developing financial performance measurement of non-profit sport organisations is challenging and considerably different from for-profit and non-profit organisations. It provides researchers and practitioners with a viable model for analysing financial strategy and performance of sport federations over time

Chapter 3 Is there a glass ceiling or can racial and ethnic barriers be overcome?

In recent years there has been a steady increase in the racial and ethnic diversity of the playing workforce in many sports around the world. However, there has been a minimal throughput of racial and ethnic minorities into coaching and leadership positions. This book brings together leading researchers from around the world to examine key questions around ‘race’, ethnicity and racism in sports coaching. The book focuses specifically on the ways in which ‘race’, ethnicity and racism operate, and how they are experienced and addressed (or not) within the socio-cultural sphere of sports coaching. Theoretically informed and empirically grounded, it examines macro- (societal), meso- (organisational), and micro- (individual) level barriers to racial and ethnic diversity as well as the positive action initiatives designed to help overcome them. Featuring multi-disciplinary perspectives, the book is arranged into three thematic sections, addressing the central topics of representation and racialised barriers in sports coaching; racialised identities, diversity and intersectionality in sports coaching; and formalised racial equality interventions in sports coaching. Including case studies from across North America, Europe and Australasia, ‘Race’, Ethnicity and Racism in Sports Coaching is essential reading for students, academics and practitioners with a critical interest in the sociology of sport, sport coaching, sport management, sport development, and ‘race’ and ethnicity studies

Do non-profit sport organisations innovate? Types and preferences of service innovation within regional sport federations

Research question: Little is known about innovation in the non-profit sport sector. The present research addresses this gap by questioning whether and to what extent sport federations innovate. It aims to identify types of innovation implemented by sport federations and their attitude and preferences towards innovation.  Research methods: An online questionnaire was administered to a sample of key representatives (i.e. Chair, Secretary General or Directors) of regional sport federations in Belgium (n=101; 70% response rate).  Results and Findings: Directed content analysis of the service innovations described by respondents reveals ten different types of sport and non-sport service innovations. Results suggest that membership size and categories of sport influence preferences in knowledge creation/appropriation, and ultimately the type of innovation developed. This paper also suggests that sport federations are driven by demands by members in meeting their expectations of new services and are not risk averse. On average, the sport federations surveyed have a positive attitude towards newness which favours innovativeness.  Implications: The present study would help researchers to advance further into the knowledge of service innovation in non-profit organisations. It should act as a foundation for research and practice on specific types of service innovation in sport. Managers should realise the importance of attitude for innovation and use the suggested typology to provide new services in different categories and meet members’ expectations

Determinants of Service Innovation: a Typology of Sports Federations

The increasing commercialisation of the sports sector and changing consumer demands are some of the issues that create challenges for non-profit sports in contemporary society. It is important for managers and marketers of these organisations to innovate because innovation is a way to grow within a competitive environment and to meet customers expectations. The present study aims to develop an explorative typology of sports federations based on their attitudes and perceptions of determinants of innovation and their innovation capacity. A cluster analysis suggested three clusters with different responses towards service innovation: traditional sports federations, financially secure sports federations and competitive sports federations. Sports federations perceiving competition in terms of financial and human resources, favouring change and paid staff involvement in decision-making processes, and with negative economic perceptions are significantly more innovative. These findings have implications for the management and marketing of non-profit sports organisations

Financial barriers for sports consumption : the dynamics of the income-expenditure relation

Purpose First, the income elasticities are calculated for different levels of income, for both the decision to spend money on sports and the amount of money that is spent. Second, the study researches whether different operationalisations of income (i.e. family versus personal) result in different elasticity values. Third, the effect of sports-specific and non-sports leisure variables on sports participation is investigated. Design/methodology/approach A representative dataset of 3,775 adults is used containing a wide variety of leisure characteristics, gathered by means of a face-to-face survey. By means of a Tobit regression model both the determining factors of sports expenditure and the income elasticities are analysed. Findings For lower income individuals, a rise in income has a relatively bigger influence on the probability to spend money on sports participation, than is the case for higher income individuals. A positive relationship is found with sex (male), education, number of minutes and disciplines of sports and membership of a socio-cultural organisation, while age, watching TV and attending cultural events have a negative effect. Social implications The study provides evidence that income-based segmentation of sports participants could turn out to be an efficient policy tool. By lowering the monetary-burden for lower incomes, it can be expected that participation rates can be raised efficiently. Originality/value For the first time the relationship between income and expenditure is explored for different levels of income and for two operationalisations of income. Moreover, the inclusion of non-sports leisure variables allows investigating relationships between sports consumption and other leisure activities